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Supermarket’s new tree strategy
Sainsbury’s plans for planting 2M trees
Sainsbury’s – the food store people – intend to plant 2 million trees over the next five years. The commitment is part of a new strategy, which sets out all the ways in which the supermaket contributes to the protection and regeneration of the world’s trees.
This pledge is part of Sainsbury’s Corporate Responsibility values, in particular “Sourcing with Integrity” and “Respect for Our Environment” and will help to ensure we have a healthy and sustainable source of trees for future generations.
Chief executive, Justin King, says: “Trees are at the centre of our food chain, so if we are to continue selling food of the variety and quality that we do, it is vital that we think long-term and protect a key raw material.
“We feel that we have led the way in this regard through our Woodland initiative on eggs, chicken and now turkey, our commitment to FSC certified products as well as our leadership in sourcing certified sustainable palm oil.
“This new strategy will help us to focus on trees as a single issue and ensure that we remain industry leaders in preserving the UK and the world’s forests for future generations.”
Sue Holden, chief executive of The Woodland Trust says: “More Trees, More Good” campaign aims to encourage lots of individuals and organisations to plant more trees. We really value our partnership with Sainsbury’s and we’re delighted that they are setting a
Sainsbury’s will plant 2 million trees over the next five years. The majority will be planted through its work with the Woodland Trust via the sale of Woodland eggs and chicken and the Active Kids scheme. The company has already planted almost 250,000 trees through the Trust and expects this to grow each year.
More information: www.moretreesmoregood.org.uk
One Response to “Supermarket’s new tree strategy”
ecoadmin says:
The new strategy also places an emphasis on ensuring that Sainsbury uses as small an amount of resource as possible. This is why it has set the most stretching target in the industry for packaging reduction, aiming to reduce it by a third by 2015 (against a 2009 baseline). Sainsbury’s set up a unique tree house store in Hainault Forest, which was used to showcase to local primary school children that many of the everyday products they use come from sustainable tree sources.