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You are here : Home » Other » Eco Guidance » EcoScope » Supermarket customers are lapping up bagged milk
Supermarket customers are lapping up bagged milk
It’s cheaper and uses less packaging
Sainsbury’s could be the UK first retailer in the UK to launch a full range of milk bags, following bumper sales of the industry-leading semi-skimmed milk bag. Milk is one of Sainsbury’s biggest selling lines and could finally bring to an end to the 130 year reign of the milk bottle.
Customers have lapped-up the milk bags, buying twice as many as the supermarket originally predicted. Shoppers now buy 120,000 semi-skimmed milk bags per week – which is one in every ten 2 pint semi-skimmed units sold. The supermarket chain expects this figure to double following the expansion.
Emma Metcalf King, Sainsbury’s senior dairy buyer, says: “ ‘Whole’ milk bags have been launched, while skimmed and 1% fat milk bags will launch in June 2011.
“This is the biggest change to occur to the nation’s shopping habits for at least a decade. The familiar clink of the glass milk bottle could finally become a thing of the past?”
Twice as many customers will now be able to save plastic and money because milk bags use 75% less packaging than standard plastic bottles and costs less.
Compared to an equivalent two pint plastic bottle, milk in a bag costs at least six pence less because it uses 75% less packaging and is cheaper to produce. The cost of a 2 pint milk bag is 80p while a 2 pint milk carton costs 86p.
Emma continues: “We’ve been blown away by the positive response. Sales are so good we are now investing in new processing plant to keep up with demand.
“Rather than being wary of new packaging, customers have lapped-up the bags.”
More information: www.sainsburys.co.uk
One Response to “Supermarket customers are lapping up bagged milk”
ecoadmin says:
This is another nail in the coffin for milkmen up and down the country whose days are now even more numbered. Is one of the last British ‘institutions’ is about to disappear forever! Where is Ernie when he’s most needed?