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Brick is best – of course!
The Brick Development Association (BDA) is promoting the merits and benefits of brick through another marketing campaign. Continuing with the ‘Think Brick’ brand supporting one of the construction industries’ most highly respected trade associations, the main purpose of this campaign is to focus on the natural virtues of brick.
The messages says: brick is better for the environment, it supplies local communities and is manufactured using local resources, minimising impact on the environment, it’s built to last, and brick resists the worst weather conditions and has been proven to last for centuries!
Building in brick guarantees low maintenance and long-term building performance. Apparently, brick costs are “less than you might think”.
Indeed, a study by the Royal Institute of Chartered Surveyors (RICS) has proven that brick is more cost-effective than any of its rivals.
With a targeted advertising campaign running alongside a dedicated PR programme and the annual Brick Awards event, not to mention direct mail and promotional material, you will not fail to see the BDA’s dedication and commitment to the brick and construction industries.
More information: www.brick.org.uk
One Response to “Brick is best – of course!”
ecoadmin says:
Brick, of course, isn’t always best. Timber, steel, concrete and aluminum and other materials can be equally as effective, depending on the nature of the build! But brick does look pretty!