last updated 20th July 05
by 4ecotips.com

Interest and scepticism are key factors

A new study has revealed that many people are interested in hybrid cars but are still concerned about the cost of such a vehicle. The Polk Centre for Automotive Studies in America found that many had heard of the vehicles but additional costs associated with the technology were currently the biggest turn-off for consumers.

“We are seeing some pretty interesting dynamics regarding the whole hybrid vehicle agenda,” said the director of industry analysis for Polk, Lonnie Miller. “Input from our recent work shows that more than 97% of those we spoke to have heard of a 'hybrid' vehicle. This indicates the industry is doing a great job of getting the word out about this offering in cars and trucks.”

But while 78% say they would consider buying a hybrid, sixty-one % of those who have never owned one before see cost as a deterrent. In fact, nearly 30% feel the benefits they would receive from this type of vehicle would not justify the extra investment.

With the premium for a hybrid in the US ranging from $4,000 to $9,000 more than a normal car, the industry says selling the added benefits is the crucial factor.

The vice president of Polk's OEM division, Jeff Martini, added it was “still a ‘wait and see’ game” but felt additional launches of new vehicles will help to “prove the value of owning a hybrid vehicle.”