last updated 12th January 06
By 4ecotips.com

Designed for maximum exposure

Visitors to the WaterAid website will notice a number of exciting changes thanks to a redesign marks the charity's 25th.

The homepages have been redesigned to give maximum exposure to appeals and campaigns as well as the research and learning taking place in WaterAid's 15 country programmes. Navigation has been enhanced to make it easier for users to find what they want.

A new Events section has been created, linking in to an events fundraising micro site where supporters can easily build their own online sponsorship page to raise money for any event in which they are participating.

Vincent Casey, WaterAid's internet manager, says: "Building on the strengths of the old website we have made a number of alterations to the look and feel of the pages as well as their technical configuration. We hope these changes will make for a satisfying user experience and allow people to view the full breadth of information on our organisation."

The WaterAid network consists of an international site, which acts as a portal to the United Kingdom, United States, Australia, Ghana, Nigeria, Ethiopia and Mali websites. Clear branding inserted into the top banners of each of these sites fully informs the user where they are on the network. The platform has capacity for further country sites to be constructed by the country programmes.

"It is important that we achieve optimal rankings in search engines such as Google and Yahoo so our templates have been coded in a search engine friendly manner. We would like to encourage people to stay in touch with us and informed about our work so we have made it easy to sign up to our various electronic newsletters." Concluded Casey.