UK harsh winter was never going to happen

Weather is a pretty decisive element in all of our lives and if you know exactly what it's going to do and when, it can make life a lot easier. Sixth Sense, part of the British Weather Service, has a mission - to use it's vast meteorological experience and expertise to "minimize risk and maximize potential".

The latest literature on the service says: "Whether you are a trader, manufacturer, supplier, retailer or consultant, Sixth Sense will provide you with an invaluable and timely insight.

"That insight might be to know that there's an opportune moment to trade the weather conditions on the Chicago Mercantile Exchange or it could be a timely shout that next week is an ideal week to kick start an advertising campaign. Or it might be that a predicted colder than average winter means it's an opportune moment to make an energy trade?"

Whatever and whenever, Sixth Sense claims it will "give you the advantage."

For instance, Jim Dale, one of the Sixth Sense team, explains: "If you were wanting to place a bet on, say, the outcome of a cricket test match in Pakistan we could tell you whether or not rain might stop play! In fact we could tell you if it was going to rain on a specific day in any part of the world."

So Sixth Sense can provide an invaluable window on the weather around the globe. As the Sixth Sense literature says: "Whether your requirement is bang up to the minute or for up to ten days ahead, it pays to have your finger on the meteorological pulse. Sudden changes in weather often result in dramatic financial repercussions right across the board."

So far as the predicted "severe winter" is concerned that the UK was told to expect, Jim Dale comments: " We just don't see it. We expected December and January to be very similar to the same months throughout the previous decade. Not overly severe but with occasional wintry spells, which is very much how it's worked out so far.

"The end of January and early February we think there might bring changes but it's not going to be a 1962/63 scenario, more bog-standard weather. Then we are into March and that's winter virtually over!

"The global warming cycle has actually moved the weather in a direction where winter kicks in a bit later and we come out of it a bit earlier. From what is going on in the atmosphere just now, our view of the rest of the winter is such that we do believe there will be a cold thrust from the east in a couple of weeks. But we don't see a protracted period of cold weather. But we won't be taking stock and saying that was the coldest winter for many decades!"

In addition to Jim Dale, the Sixth Sense team includes John Kettley and Adrian Crocker, whose combined meteorological experience spans some 75 years plus there is a dedicated precipitation of backroom staff.

John Kettley                         Jim Dale                      Adrian Croker

So if the weather is crucial to your business or lifestyle whether or not you are in the UK or elsewhere around the world, Sixth Sense can provide the answers.

You can contact the team at www.sixthsenseweather.com or telephone 01494 717117